We came to Lure Fishbar for weekend brunch and I absolutely loved the atmosphere. It has a beautiful decor and feels like you're on an elegant cruise ship. They seated us in a quiet corner, which was nice. I ordered the Smoked Salmon Benedict ($22+), which came with hash brown potatoes and green salad. Keen to try other seafood dishes next time.

Ordered: 4 Blue Point Signature Oysters (~$26): with caviar and vodka Spicy Tuna Crispy Sushi Rice (~$25) Hamachi Ponzu Crispy Sushi Rice (~$25) Tuna Tacos (~$24): with Cucumber, Avocado, Soy Vinaigrette Shazam Roll (~$22): Yellowtail, Salmon, Avocado, Kewpie Mayo, Wasabi Tobiko Kenai Roll (~$20): Spicy Wild King Salmon, Cucumber, Scallions, Fried Shallot Toro Scallion Roll (~$22) Sea Urchin Bucatini (~$38): Blue Crab, Toasted Garlic, Red Chilies, Pane Grattato Classic Lobster Roll (~$34): Brioche, Vegetable Slaw, substituted French Fries Aya's take: What an amazing dining experience! Upon entering, you feel like you've been transported onto a ship as there's a lot of boat-inspired decor. The ambiance is classy and sophisticated yet somewhat casual at the same time. Most of the food we got was absolutely incredible. My favorites have to be the Hamachi Ponzu Crispy Sushi Rice and the Shazam Roll. The Classic Lobster Roll is a skip but I would suggest the Sea Urchin Bucatini as it's pretty unique. The pasta was cooked perfectly, the portion of blue crab was solid, and the sea urchin made it even creamier. The only reason I docked 1 star was that after our starters & sushi rolls, they seemed to have forgotten about our entrees. We waited over 30 minutes; our waiter and others were walking by, glancing at our empty table, but didn't think to check until we finally flagged down our waiter. Aside from that, it was such a memorable meal!

As you approach Lure you realize it's down a flight of stairs, but think, man this is like an elegant Cheers bar, then you arrive at the double portholed doors and are instantly trasported to an old luxurious ship with beautiful wood features and a smiling crew. Absolutely wonderful dinner. The service was great, the food was even better and the only downside was that it was 40° and loud as hell in the restaurant. We managed to have a beautiful tasty feast none the less. To start us off, alongside our menus was some champagne provided for my mothers birthday, what a nice and gracious start to the night and a fun way to read through all the tasty options. I truly wanted to order 30 things and nearly did. We started with the lobster bisque and a refreshing watermelon salad, they also brought out complimentary deviled eggs topped with a caviar. The eggs were a solid addition, I love a deviled egg; the lobster bisque was just about the best there ever was, with a nice, full flavored, yet light and silky broth and succulent morsels of lobster; we went to heaven and back sharing this soup. The watermelon salad was perfectly done with a salty feta and a few intense specks of fresh chili that you couldn't find until you ate one without anything else and it really packed a punch. Very refreshing dish that you could even save for after the meal. We ordered the hellfire roll because my mom pointed out how good it sounded and she absolutely loved how fresh and tasty it was. It was between the tuna tacos and crispy rice for me but I was absolutely fine shifting gears and getting this roll and I'm not at all mad about the decision. I will say I wasn't thrilled by it; the tuna wasn't brûléed at all like it should have been and the rice felt heavy. My momma enjoyed it and that's all that matters. We were getting pretty full but our main event was coming up. Everything was perfectly timed, the staff was so friendly and attentive, the sort of excellence and elegance in a staff you don't really find anymore yet under the radar at the same time. You never really saw anyone standing around or even whizzing by, because they took care of every need and desire before you ever knew you needed it. Quite fantastic and must be mentioned how much that is appreciated. My mother ordered the steamed red snapper and I, thanks to the waiter's recommendation, went with the Branzino. This Was Out Of This World Gooood I don't order fish often, but if this was an option I'd get it every time. The crispy delicate skin cooked to perfection over a salted spinach and potato mash that was like being lifted by a cloud. Hers was fine, mine was fantastic! Although it was my mother's birthday, we were stuffed and did not indulge in desert. I wish we found room for the strawberry rubharb crumble for her birthday because I know she'd adore, but we clearly indulged enough all night. The staff kept coming by to wish her a happy birthday and I really appreciated that. We even joked that they had a bet that they could say it 70 times, one for each year Hard to pick a favorite but, I would get a water cooler full of that lobster bisque and use it as my new source of hydration.

I've been to this place twice and both times were a great experience! The atmosphere and ambiance is cool because the restaurant looks like the inside of a ship. The food is delicious, especially recommend the salmon tiradito and crispy rice tuna. The deep dish cookie is a MUST for dessert. Highly recommend for a small gathering with friends or date night!

A Soho classic and go to restaurant for all your seafood desires, Lure Fishbar is a go to for your raw bar needs. The restaurant is incredibly ritzy and I get the feeling this may be one of the better spots to grab a drink and take in the ambiance. Speaking of ambiance, the theme is basically being in the interior of a boat or yacht. Very theme appropriate. For the food, I'd say the raw bar is the star here. Can't really go wrong with any traditional seafood options but, ironically enough, I heard the burger here is pretty great. To be honest, I think the one thing I'd skip here is the sushi. While the fish is fresh the sushi itself feels mediocre at best. There are simply better options.

Beautiful location and well decorated -- you feel like you are on a ship. Pretty sceney on a Saturday night and we had to wait about 20 minutes for our table but they gave us a free app for the wait. Had the tuna crispy rice and the edamame was better than expected. Tried 3 rolls -- Kenai, dynamite, and hellfire. Hellfire was the winner.

There are a handful of restaurants that make me feel what the Bee Gees "More Than A Woman (SG's Paradise Edit)" makes me feel: Somber, inspired, reflective, and appreciative. Lure Fishbar is one of these restaurants......... sorry I'm just in the coffee shop vibing so hard to this song rn ahahaha it has me floatin. Upon entering through the steps below the Prada store, it took me a bit longer than I'd like to admit to realize that the inside was shaped after the cabin of a boat. Like halfway through dinner I realized and almost shared my revelation with the table, but was like nah everyone else forsure realized that RIGHT when they walked in ahahaha. We had a sushi heavy meal that consisted of Spicy Tuna Crispy Rice, Shrimp Tempura appetizer, Lure House Roll, Tuna Hell Fire Roll, Yellow Tail Jalapeno roll, Lobster Tempura Roll, and a few others but the red wine was taking the wheel at that point. The all stars for me were the Lure House Roll and the Tuna Hell Fire Roll. The Hell Fire Roll came with this Kimchi sauce on the side that was unlike anything I've ever had in the best way possible. It's these kind of creative risks in the food realm that keep me inspired and keep my faith in humanity alive. Some of the best sushi I've had in the city. That shrimp tempura app was actually CRACKIN too that's a must get. After we finished our meal, we began to take interest in a table over my right shoulder which had to be an early-stage date for this cute couple. Bro got the glass Voss water, that's how you KNOW. However, this girl would NOT get off her phone. She took a call at the table, was pounding that Iphone screen with her thumbs, and at one point even got up and stepped outside for like 10 minutes, but wasn't even on a call, was still just texting. Meanwhile, bro was just sitting alone DESTROYING those deviled eggs and martini while checking the weather app ahaha. Poor guy. We as a table were like nah this is actually insane, he needs to get a box for those deviled eggs and dip out. Maybe it was a real emergency for her, but if it was she should have apologized and left? It turned out to be like a 20 minute ordeal where she was outside or just on her phone and then we were like we gotta go it's gettin late. Wild. Anyways, all this to say there is some fantastic people watching here on top of high quality food and an elite ambiance. Lure is a unique and special place, and has kept its soul and character despite being so popular for 20 years and counting. Everyone who likes seafood should experience this place at least once. THANK YOU LURE! IG @jnov_ Tiktok @jnov__

This has been my go-to spot for lunch and dinner during my lunch break and dinner spot on the weekend. They always serve the ideal soft and lightly crunchy Tempura Shrimp. I would recommend ordering this with the spicy mayo sauce on the side since the drizzle is sometimes heavier on one side over the other. And the latest addition to the menu is the Crispy Rice Spicy Tuna 5pc which is perfect balance of spicy and crispy that it has been my favorite dish to order along with the Miso Glazed Salmon and Tempura Shrimp Roll. Another plus about this restaurant is that the decor which feels like you are in a boat being served various seafood dishes and sushi dishes along with other dishes. And sometimes, the server will bring an appetizer from the chef to sample which is either an on-menu or off-menu item